These advertisements are part of The Wildlife Council’s media-based campaign designed to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado, specifically hunting and fishing.
Where can I view the commercials?
The commercials are available any time on http://hugahunter.com/ They are airing on major television networks across Colorado beginning April 30, 2012. There will also be online banner ads and NPR radio spots starting April 30, 2012.
Why “Hug a Hunter” and “Hug an Angler”?
The Wildlife Council conducted consumer benefit testing research in late 2011. Respondents who do not hunt and fish revealed that most have only a passing interest in hunting and fishing, and the benefits the industry provides to the state. Respondents confirmed that many of the benefits presented to them in the group panel discussions take longer than a 30-second TV commercial to fully comprehend. To positively impact their view of hunting and fishing, non-sportsmen confirmed that future advertising messages must engage them in a more compelling way, and demonstrate that sportsmen share the same concerns for our state as the general public.
About The Wildlife Council
The Wildlife Council, formally known as the Colorado Wildlife Management Public Education Advisory Council (WMPEAC), was conceived and developed by a coalition of hunters, anglers and conservationists working together with livestock and agriculture organizations, and created by Colorado legislature in 1998. By statute, its mission is to oversee the design of a comprehensive media-based public information program to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado, specifically hunting and fishing. For more information on the Council, including the history and past commercials, please visit http://www.wildlife-management-education.org.
Council activities are funded by a 75 cent surcharge on hunting and fishing licenses. The surcharge generates about $850,000 a year for the media campaign.